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Travel Trade Marketing

For many places around the world, tour operators and travel agents are trusted gatekeepers for travelers. They maintain dependable relationships with a core group of clientele and can facilitate the decision making process. Microsource Group views active engagement with the travel trade as a critical success element in advancing targeted visitor arrivals to any destination—and can help you strengthen existing and create new partnerships with key members of the travel trade. Mobilizing this important sales channel will build mutually beneficial relationships while creating brand ambassadors within your target markets who will work to sell your destination or business for you.
Leveraging our relationships with some of the largest tour operators, databases of special interest operators, and access to industry trade events, Microsource Group will help you recruit and secure commitments for focused marketing and sales of your business or destination. To ensure long-term success of this outreach effort, Microsource Group will develop a combination of training programs, sales materials, and marketing tools that the travel trade can use to help market and educate their consumers.