Microsource Group’s integrated marketing program is our comprehensive marketing solution specifically designed to ensure that all messaging and communication strategies are unified across all channels and strategically focused on attracting your customer—the traveler. Microsource Group begins this process with the development of a tailored marketing strategy that is aligned with the strategic positioning, competitive advantages and specific goals of your business or destination.
Our integrated marketing programs are designed to leverage the intrinsic strengths of each marketing method to achieve greater impact together than can be achieved individually. It provides you with multiplied benefits that include a synchronized brand voice and experience, cost efficiencies generated through creative and production, and excellent brand equity and return on investment.